Delivering future-focused, data-rich insights from
relevant data.
Consumers identify with leaders and brands who reflect their values.
Brands want to take a stand and contribute in a positive way.
They expect their advisors to position them as thought-leaders in their market segment. To do that, they need sight of future trends.
Data is the new gold, and there is ample data available to allow brands to shine right now.
However, strategic planning, thought-leadership, investment decisions, crisis anticipation, policy reviews and customer retention all require sight of future trends.
Mettacomms accesses millions of relevant data points, from a broad ecosystem (media, politics, culture, academia +) . We surface embryonic threads of trends, micro-insights into future patterns globally.
Our data-rich insights create confidence in a changing world.
Sight of future trends is essential in a world where vision and values drive investment and purchasing decisions.
Mettacomms
Using Artificial Intelligence (AI), Machine Learning ( ML) and Natural Language Processing (NLP), Mettacomms accesses data sets and scans a broad infrastructure of relevant sources to deliver comprehensive insights to power decision making.
Using unique algorithms, Mettacomms provides geo-specific data intelligence to drive future strategy.
The best informed is the best positioned.
Mettacomms allows you to select and monitor the key themes relevant to your sector, giving you decision-making powers that reflect potential future trends and themes.
Your decisions are now data driven and quantifiable.
Having seen the excellent UI of the Mettacomms project, I can attest that it is a very novel and intuitive designed platform. If it is possible for me to be involved in the development of AI algorithms to be used to optimize the platform, I would, at the earliest possible convenience, seek to do so and would link in with the CTO.
Dr. Simon Colreavy-Donnelly
University of Limerick
Measurement and analytics, quantitative as well as qualitative, are criteria B2C and B2B industries are looking for when evaluating their communications in the competitive environment. Mettacomms as a comprehensive product giving deeper insights takes them to the next level applying new sources and technologies to provide the big picture of outcomes as well as related topics currently in the focus.
Ralf Weber
President & CEO m/e Brand Communication GmbH
To my mind Mettacomms is the next major leap. It will not only bring research, analytics and measurement into a new era but will greatly expand the services and range of sources currently available. Using AI, Mettacomms is a significant analytics and measurement tool which will undoubtedly help to elevate the thought-leader status of PR and communications professionals to another level.
Jim Walsh
Life Fellow Public Relations Institute of Ireland
The idea of the bubbling under trend tool is amazing. This tool will give you an edge. This is definitely interesting and not what we expected.
Dael Wood
Strategic Consulting Director, Dentsu Aegis Network
I live in a sea of data, but I don't know what matters. The thing I look for most, is data that will help me make decisions.
Marshall Manson
Partner, Brunswick Group UK
Ellen Gunning is an excellent communicator and inspirational tech leader and I 100% recommend her as speaker for any keynote or panel discussion about future tech trends, digital transformation and the power of data. She calls herself a Data Prophet – which sums up her expertise. She is the founder and CEO of Mettacomms, an award winning tech company which uses data insights to predict future trends and economic opportunities. But she is more than that – she is a powerful communicator with a great sense of humour who can communicate about tech in a really accessible way. She was a speaker at TechFoundHer Summit in the Mansion House in May 2023 and the feedback afterward was so positive – she was mobbed afterwards with attendees wanting to connect with her. Thank you Ellen for being such an inspiration.
Máirín Murray
Director, TechFoundHer Summit.
It was such an honour to introduce Ellen Gunning to the Nomad Éire stage. Ellen’s presentation was insightful, witty & this lady knows what she is talking about. Her presentation was about the future of everything & although some of it seems like a sci-fi movie that hasn’t even been made yet, it was so engaging. The one thing I love about Ellen‘s delivery of a presentation is her knowledge of the topic. It was exactly what it said on the tin, The Future from Sustainability & Spirituality. Ellen tells you she’s amazing without actually telling you she’s amazing. I have seen Ellen at a few events before, but never actually met her and honestly it was a fan girl moment. I thoroughly enjoyed chatting to her and listening to her words of wisdom.
Linda Monahan
Corporate to Calm®
I had the pleasure of attending a conference in Ireland where I heard Ellen speak on future trends. Ellen discussed the ever-changing world and its implications in a way that was engaging and insightful. Her ability to simplify complex topics made it easy for everyone to grasp the key points and understand their implications. Ellen has a talent for making the complex seem approachable, and her presentation style is a nice combination of casual and highly informative. If you're looking to stay informed about the evolving global landscape from someone who knows how to keep it very much down to earth, Ellen is a great choice.
Claire Houston
Boutique Freelance Platform
It was a pleasure to have data prophet Ellen Gunning speak at the IPREX EMEA Regional Conference in Cork recently. Her presentation was an engaging, insightful and thought-provoking overview of future societal changes. Her take on the future of work, community, travel, tourism and spirituality was fascinating and it brought up some really interesting questions for a lively discussion afterwards. A brilliant communicator, Ellen immediately connected with our international cohort of delegates, and was so generous with her knowledge and time.
Ann-Marie O'Sullivan, FPRII (Life)
Global President | IPREX
Benefits:
Data rich insights to power future strategy
Early embryonic sight of impending trends
Confident holistic preparation for the future
Certainty in decision making
Competitive advantage
Harnessing the power of Technology - Creating the Thought Leaders of Tomorrow
Blog.
Business intelligence is only half the story. In order to ensure success in the future, companies must go the extra step and invest in communications intelligence as well.
Are advances in science slowing down? This was the topic of debate when Patrick Collison, CEO and founder of Stripe, and Lant Pritchett, Visiting Professor at the London School of Economics, met at the JFK Moonshot event in Trinity College recently. Or, to put it another way, how well are we sciencing?
Cathedral Thinking is about building for the future rather than the present. So how are our corporations and politicians putting the concept in practice?
Mary Aiken of Capitol Technology University discusses how we can make our cyberspace more secure as we move into a digital future.
Ellen Gunning shares insights from a recent presentation by Prof. Martin Curley of Maynooth University.
We have recently been conducting research into ESG trends – a fascinating area I must admit. There’s so much information, so many good initiatives and such an interest in the topic that the data is almost overwhelming.
As we move into an increasingly virtual world, Europe is looking to the future to discover how to align the challenges of a technological model with long term goals like promoting sustainability and building an inclusive society.
José Luis Cordeiro's new thesis is quite simple: By 2029 we should all be able to escape death by mapping genome sequences.
The PR industry closely monitors cultural context but, until now, had no way of monitoring future cultural intention.
An insight into the research and creative thinking that led to the development of this Communications Intelligence platform.
Ellen Gunning looks at the growing trend in the UK for brands to use advertising to show that they reflect the values and concerns of their customers.
In 1994, the first women priests were ordained into the Church of England. Since then, the presence of women in the church has grown and in fact, St Pauls is the seat of the Bishop of London. Yes. You’ve guessed it. The Rt Revd and Rt Hon Dame Sarah Mulally DBE.
The pandemic forced major changes on universities across the globe. Now, these institutions have adapted to a virtual format, but as we emerge into a potentially post COVID world, universities must create a hybrid model for the future.
In a keynote address to the EADL conference, Stephen Brobst, CTO of Teradata Corporation tackled bias in AI and the belief that it will make humans redundant.
Amy Rosenberg offers her insights into the 2022 Edelman Trust Barometer around media, recruitment & retention, and strategic approaches to thought leadership
Insights from Marshall Manson (Brunswick Group, London) and Sheena Thompson (International Association of Risk and Crisis Communications) about living in a sea of data, but struggling to find relevant insights.
Prof. Manu Kapur from ETH Zürich, who is also director of their Future Learning Initiative, gave a presentation to the EADL annual conference in Copenhagen in May. Undoubtedly a thought leader in his field, his contribution generated a lot of interest, debate and controversy.
The take-away from a recent webinar that I attended on global trends was a clear understanding that the PR industry knows that its needs AI and practitioners are aware that they are really challenged in this area.
Brands face many challenges on a daily basis. There are the internal challenges of scaling and developing new markets and remaining ‘on trend.’ Perhaps the greatest challenge facing brands in the coming 10 years will be the Thought Leadership challenge. Brands know that they must become Thought Leaders in their own space in order to survive – but how do they do that?
The Mettacomms platform allows you to identify thought leaders, so I thought we might look at what constitutes a thought leader. There are lots of definitions, multiple opinions and some ‘expert’ commentary. All have a different take on what it actually is. So, let’s get some clarity around the issue.
The Irish Academy of Public Relations, in conjunction with Opinions.ie, conducted research to find out what is happening at the most senior levels in the communications industry – with particular emphasis on PR. The research consisted of 3 surveys, conducted over a 2-year period.
Svetlana Stavreva shared some golden nuggets of information when she hosted a webinar for IPRA (April 2021). A couple of things in particular that she said really struck a chord with me.
