Svetlana Stavreva shared some golden nuggets of information when she hosted a webinar for IPRA (April 2021). A couple of things in particular that she said really struck a chord with me.
Tailored for each user, delivering focused and
relevant data.
Consumers identify with leaders and brands who reflect their values.
Brands want to take a stand and contribute in a positive way.
They expect their advisors to position them as thought-leaders in their market segment.
The volume of data available and the speed of delivery means that the task of monitoring and researching what is relevant to your client and you is becoming more demanding and time consuming.
Accessing and evaluating the right data to inform your decision making is a growing cost to business as staff spend hours trawling websites and various media monitoring tools in search of relevant information. In many cases this is an inefficient use of skills and expertise.
The reality is that it is no longer humanly possible for teams to monitor all the available data, filter out the irrelevant content and deliver focused actionable results.
Mettacomms can.
Using AI, machine learning and NLP, Mettacomms accesses data sets and scans relevant sources to deliver comprehensive results beyond the scope of manual searches or traditional monitoring tools.
Using unique algorithms it provides comprehensive analysis for specific industry sectors that inform your communications strategy.
The best informed is the best positioned.
With Mettacomms you can provide your client with guidance and advice that will position their organisation for greatest potential success and protect them from future risks and threats.
Your advice is now data driven and quantifiable.
Having seen the excellent UI of the Mettacomms project, I can attest that it is a very novel and intuitive designed platform. If it is possible for me to be involved in the development of AI algorithms to be used to optimize the platform, I would, at the earliest possible convenience, seek to do so and would link in with the CTO.
Dr. Simon Colreavy-Donnelly
University of Limerick
Measurement and analytics, quantitative as well as qualitative, are criteria B2C and B2B industries are looking for when evaluating their communications in the competitive environment. Mettacomms as a comprehensive product giving deeper insights takes them to the next level applying new sources and technologies to provide the big picture of outcomes as well as related topics currently in the focus.
Ralf Weber
President & CEO m/e Brand Communication GmbH
To my mind Mettacomms is the next major leap. It will not only bring research, analytics and measurement into a new era but will greatly expand the services and range of sources currently available. Using AI, Mettacomms is a significant analytics and measurement tool which will undoubtedly help to elevate the thought-leader status of PR and communications professionals to another level.
Jim Walsh
Life Fellow Public Relations Institute of Ireland
The idea of the bubbling under trend tool is amazing. This tool will give you an edge. This is definitely interesting and not what we expected.
Dael Wood
Strategic Consulting Director, Dentsu Aegis Network
I live in a sea of data, but I don't know what matters. The thing I look for most, is data that will help me make decisions.
Marshall Manson
Partner, Brunswick Group UK
Benefits:
You can provide data driven strategic advice
Demonstrate measurable impact and added value
Save the time and expense of endless online searches
Free up staff for more high-level tasks
You can be the best informed in the business
Harnessing the power of Technology - Creating the Thought Leaders of Tomorrow
Blog.
The Irish Academy of Public Relations, in conjunction with Opinions.ie, conducted research to find out what is happening at the most senior levels in the communications industry – with particular emphasis on PR. The research consisted of 3 surveys, conducted over a 2-year period.
The Mettacomms platform allows you to identify thought leaders, so I thought we might look at what constitutes a thought leader. There are lots of definitions, multiple opinions and some ‘expert’ commentary. All have a different take on what it actually is. So, let’s get some clarity around the issue.
Brands face many challenges on a daily basis. There are the internal challenges of scaling and developing new markets and remaining ‘on trend.’ Perhaps the greatest challenge facing brands in the coming 10 years will be the Thought Leadership challenge. Brands know that they must become Thought Leaders in their own space in order to survive – but how do they do that?
The take-away from a recent webinar that I attended on global trends was a clear understanding that the PR industry knows that its needs AI and practitioners are aware that they are really challenged in this area.
Prof. Manu Kapur from ETH Zürich, who is also director of their Future Learning Initiative, gave a presentation to the EADL annual conference in Copenhagen in May. Undoubtedly a thought leader in his field, his contribution generated a lot of interest, debate and controversy.
