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Protected: Corporate Thought Leadership in the USA

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Harnessing the power of Technology - Creating the Thought Leaders of Tomorrow

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The Mettacomms platform allows you to identify thought leaders, so I thought we might look at what constitutes a thought leader. There are lots of definitions, multiple opinions and some ‘expert’ commentary. All have a different take on what it actually is. So, let’s get some clarity around the issue.
Brands face many challenges on a daily basis. There are the internal challenges of scaling and developing new markets and remaining ‘on trend.’ Perhaps the greatest challenge facing brands in the coming 10 years will be the Thought Leadership challenge. Brands know that they must become Thought Leaders in their own space in order to survive – but how do they do that?
Prof. Manu Kapur from ETH Zürich, who is also director of their Future Learning Initiative, gave a presentation to the EADL annual conference in Copenhagen in May. Undoubtedly a thought leader in his field, his contribution generated a lot of interest, debate and controversy.