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Harnessing the power of Technology - Creating the Thought Leaders of Tomorrow
Svetlana Stavreva shared some golden nuggets of information when she hosted a webinar for IPRA (April 2021). A couple of things in particular that she said really struck a chord with me.
The Irish Academy of Public Relations, in conjunction with Opinions.ie, conducted research to find out what is happening at the most senior levels in the communications industry – with particular emphasis on PR. The research consisted of 3 surveys, conducted over a 2-year period.
The Mettacomms platform allows you to identify thought leaders, so I thought we might look at what constitutes a thought leader. There are lots of definitions, multiple opinions and some ‘expert’ commentary. All have a different take on what it actually is. So, let’s get some clarity around the issue.
Brands face many challenges on a daily basis. There are the internal challenges of scaling and developing new markets and remaining ‘on trend.’ Perhaps the greatest challenge facing brands in the coming 10 years will be the Thought Leadership challenge. Brands know that they must become Thought Leaders in their own space in order to survive – but how do they do that?
The take-away from a recent webinar that I attended on global trends was a clear understanding that the PR industry knows that its needs AI and practitioners are aware that they are really challenged in this area.
Prof. Manu Kapur from ETH Zürich, who is also director of their Future Learning Initiative, gave a presentation to the EADL annual conference in Copenhagen in May. Undoubtedly a thought leader in his field, his contribution generated a lot of interest, debate and controversy.