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The Tiny Massive

The Tiny Massive: the new name in sustainability practices.

I first became aware of this descriptor in July when I attended a sustainability conference.

The Tiny Massive is all about the enormous power of a tiny visionary team, to affect real, meaningful change, simply by connecting and engaging with the right people.

There are 4 key steps:

  1. Identify the change makers
  2. Bring change makers together to share knowledge and ideas
  3. Tell that story to the world (we don’t ‘hero’ our own stories enough)
  4. Build sustainable support around it.

The idea behind “the Tiny Massive” concept could be applied, for example, to a corporate promotion strategy, a campaign to get buy-in from staff, or a community initiative that you are spearheading.

Harnessing the power of Technology - Creating the Thought Leaders of Tomorrow