Mettacomms Use Cases
MID-SIZED CONSULTANCY, USA, FASHION INDUSTRY
User Type: Mid-sized PR consultancy
Location: New England region, USA
Challenge: Researching impacts of tariffs on client’s fashion business.
Unique Mettacomms advantage identified by the user:
- Great roundup of news from around the world.
- Enjoyed searching congressional records. Loved the way the platform searched within the docs for immediate access to the quotes.
- Public Opinion filter provided safe/solid research, from venerable institutions.User would never have found either (a) the ‘agricultural outlook’ OECD publication or (b) the McKinsey report on State of Fashion 2025 without Mettacomms.
For a full overview of Mettacomms including video demo, see our presentation.
Click Here
LARGE PR CONSULTANCY, ENGLAND, AIRLINE INDUSTRY
User Type: Large PR consultancy (background in media)
Location: London, England
Challenge: Researching client pitch: sub-sector of the Airline Industry.
Unique Mettacomms advantage identified by the user:
- Breadth of media coverage in England. User had never searched outside of national/London based media previously,
- Felt that Mettacomms gave them the full panoply of media.
- Found insights from Bermingham and Manchester, in particular, to be very valuable.
- On media coverage, Mettacomms was 100% superior to the two media tools the consultancy currently uses, which only give “canned results”
- With current tools “you need a degree to use them, you need training, and then an update happens and you’re off the cliff again wondering how to do anything”
- Filters on Mettacomms platform are very easy to use and very obvious.
MID-SIZED MARKETING COMMS AGENCY, ENGLAND, FINANCIAL SECTOR
User Type: Mid-sized strategic marketing communications agency
Location: Manchester, England
Their challenge: Researching sub-sector of financial industry.
Unique Mettacomms advantage identified by the user:
- Mettacomms platform stands up to scrutiny.
- Quality of sources is excellent.
- Credibility of results is exceptional.
LARGE TELECOMMS COMPANY, USA, COMPETITOR MONITORING
User Type: Large telecommunications company
Location: East Coast, USA
Their challenge: competitor monitoring
Unique Mettacomms advantage identified by the user:
- Delighted to find new sources of information in the media feed which are not available using their current media monitoring platform
- Got great insights into IT telecoms developments in India through media filter
- More globally aware of competitor trends
GLOBAL ADVISORY FIRM, ENGLAND, CRISIS EARLY WARNING ID
User Type: Global Advisory Firm
Location: London, England
Their challenge: Early warning system for crisis
Unique Mettacomms advantage identified by the user:
- Consultancy has the ability to build crisis-response strategies for clients
- Feel that they currently start working on a crisis when it is ‘becoming obvious’
- Mettacomms allows them to scan a broad global environment, across all filters
- Their consultants can identify potential threats to client sectors earlier
- This allows them to be more pro-active and provide greater value to the client
LARGE STRATEGIC CONSULTANCY, IRELAND, UPSKILLING JNR STAFF
User Type: Large strategic & creative consultancy
Location: Dublin, Ireland
Their challenge: Training junior staff to think strategically
Unique Mettacomms advantage identified by the user:
- Obliged junior staff to search in five separate categories
- Compelled them to think more broadly about any client or brand
- Junior staff insights are now richer, they ask better questions
- Quality of research and engagement is superior.
MEDIA RESEARCHER, ENGLAND, EUROPEAN DEFENSE
User Type: Media Researcher
Location: London, England
Their challenge: in-depth look at European defense
Unique Mettacomms advantage identified by the user:
- Ability to compare political comment in Europe and USA
- Insights into differences between political position and public opinion within different member states
- Academic research on the rise of populist parties throughout Europe and their impact on defence policy
- Economic insights into the need for new technologies.
- Worldwide media overview of coverage
Video Link: https://youtu.be/Rtm99ttvED8
MEDIA RESEARCHER, IRELAND, CRYPTO-CURRENCY IN USA
User Type: Media Researcher
Location: Dublin, Ireland
Their challenge: in-depth look at crypto- currency in USA
Unique Mettacomms advantage identified by the user:
- Access to in-depth analysis of investor confidence
- Gender & racial profile of investors
- Sight of American political debate in both houses which identified a range of concerns
- Access to research on concerns about global supervision and management
- Speed of delivery of results in each filter
Video Link: https://youtu.be/1R6fj71gxpg
MEDIA RESEARCHER, USA, BIRTHRIGHT CITIZENSHIP
User Type: Media Researcher
Location: Washington DC, USA
Their challenge: in-depth look at media response to birthright citizenship issue
Unique Mettacomms advantage identified by the user:
- Showcased European research on the issue of birthright citizenship
- Economic articles gave perspective on impact of falling fertility and ageing population
- Media articles on the role of big tech in facilitating government policy implementation.
Video Link: https://youtu.be/8eTYWn_DAc4
