The Dublin Chamber launched its 2025 schedule with an engaging and insightful Masterclass led by the highly regarded Ellen Gunning, CEO and Founder of Mettacomms. Known for her expertise in communication and reputation management, Ellen brought her trademark energy and passion to the session, captivating the audience with her deep insights into the importance of branding and reputation in today’s fast-paced world.
Ellen’s presentation delved into how businesses act, react, and interact in a busy and often unpredictable landscape. She shared thought-provoking examples of brands that have excelled—and faltered—when it comes to managing their reputation. Particular emphasis was placed on the perils of social media blowback, cultural awareness, and the growing influence of trust, influencers, and activists on modern branding strategies.
Attendees were treated to an engaging discussion that highlighted actionable insights for navigating the complexities of reputation management in 2025. Ellen shared valuable findings from the Mettacomms platform, offering a forward-looking perspective on what lies ahead for brands striving to maintain trust and credibility in an ever-evolving market.
The event was not only informative but also interactive, with a packed room of enthusiastic attendees who actively engaged, asked thoughtful questions, and contributed to the discussion—all while keeping the atmosphere lively and fun.
This exciting session set the tone for a promising year ahead at the Dublin Chamber. The Chamber is a representative organisation for over 1,000 businesses across all sectors. Its purpose is to ensure that the Greater Dublin Area is the best place to live, visit and do business.
